Whitegate Partners

Patrick Hennessy

Managing Director, Founder;
CEO & President, C2G Partners

Patrick is the Managing Director and Founder of Whitegate Capital Partners. For the past two decades, he was an Investor-Operator with Merkle where he worked with a talented team of people to drive incredible, profitable growth for the company: a 30-fold increase in annual revenues. Through a host of leadership roles at Merkle, including President, he learned many valuable lessons in leadership, skills, relationships, and investing. Through Whitegate Capital Partners, he is excited to engage with the next great company by offering his skills and experience in either an Advisory Role, an Equity Stake & Board Position, or as a Major Investor & Key Leader. At Whitegate, Patrick’s main area of focus is driving success in the platform company in which he will help build and grow.

Ozgur Dogan

Managing Partner, Chief Solution Officer

Ozgur is a founding partner of Whitegate Capital Partners and leads the development of data driven marketing solutions for Whitegate and its portfolio companies by integrating advanced analytics, data and digital technologies. Ozgur has 20 years of experience in building data driven marketing solutions for many Fortune 500 US companies. Previously, Ozgur was the CMO for Hepsiburada, Turkey’s leading e-commerce platform with over 60 MM monthly visits. During Ozgur’s tenure, Hepsiburada was named as one of top 5 fastest growing e-commerce companies in Europe, driven by 9 fold mobile revenue growth. Prior to that, Ozgur was the General Manager of Data Solutions Group at Merkle and was recipient of Chairman’s Award, which is the highest recognition within Merkle. Ozgur is an Advisory Board Member of CMO Council Europe and has spoken at various Marketing Events globally.

Max Hu

Head of Data Science

Max is the Head of Data Science at Whitegate Capital. He is responsible for developing and delivering innovative solutions to improve clients’ market effectiveness, by using cutting-edge Data Science techniques to figure out the right offers to the right customers at the right time through the right media/channels. Prior to Whitegate Capital, he worked as Advanced Analytics Expert / Predictive Analytics Lead for McKinsey & Company in the healthcare practice. He was responsible for developing and delivering predictive analytics solutions to improve healthcare clients’ economics, such as figuring out which products to offer to which customers to achieve the best LTV for each customer, and identifying which patients should be enrolled in intensive care management programs based on their predicted future events and potential spends.

Investing in the Future of Marketing Leadership

C2G Partners

C2G Partners provides marketing and analytics consultants to Fortune 500 and mid-sized companies, and specializes in the financial services and telecom industries. With a network of over 800 talented marketers and other professionals, C2G Partners solves marketing challenges by quickly matching clients with expert marketing, creative and analytic solutions. C2G is led by co-founders Sandi Webster and Peggy McHale, executives in the field of marketing and analytics for Fortune 500 companies.

With C2G Partners as the flagship investment for Whitegate Capital Partners, we're out to change the future of marketing. C2G Partners is poised as a centerpiece of a dynamic portfolio of companies at Whitegate that are driving transformation in marketing through data- and digital-enabled solutions. As the initial growth platform for Whitegate, C2G Partners is, in turn, positioned for rapid growth in its business, focusing serious investment in its talented pool of marketing, sales, data, operations, and technology experts and expertise.

C2G Partners Co-Founders

Sandi Webster

Sandi Webster

As a Managing Director of C2G Partners, Sandi oversees Human Resources, Recruiting and C2G Partners Marketing. She provides both hands-on and strategic direction to cultivate marketing and HR strategies and tactics. Sandi inspires excellence and champions the growth and development of the HR and Recruiting teams. In her marketing role, she builds and optimizes marketing initiatives that integrate the C2G Partners website, press, all marketing collateral, awards, blogs and social media to drive new business to C2G Partners.

Peggy McHale

Peggy McHale

Peggy is a co-founder and Managing Director of C2G Partners, where she provides in depth expertise in marketing and new product development to her clients. She has tremendous experience in both the telecommunications and financial services industry. She was a Vice President of Marketing at American Express, where she launched their Automatic Bill Payment Service that produced outstanding financial results.

Legal Advisor

Anthony Rosso

Legal Advisor

Anthony is the Legal Advisor for Whitegate Capital Partners. He is an experienced Mergers & Acquisitions Advisor, providing counsel to corporate clients. He has worked in corporate and securities law for 15 years.


David S. Williams

Chairman & CEO, Merkle Inc.

David has helped drive 25 percent annual growth at Merkle for over 20 years, developing the company into a recognized market leader.

Tim Berry

President, Merkle Europe

Leading Merkle’s business in Europe, Tim drives business growth, facilitates global integration, and manages the acculturation of Merkle's European staff.

Dennis Ainge


Dennis is currently supporting data and analytics companies via board positions, consulting arrangements, and investments. He was with TARGUSinfo for 18 years, holding many leadership roles including Senior Vice President of Sales & Marketing. He is an Advisor/Consultant for Whitegate Capital Partners.


Patrick may be retiring from Merkle but not from his career (he is too young for that). Patrick and I have discussed at length the idea of him acquiring a small-to-mid sized marketing services business in which Merkle or I will likely be an investor. I think he would make a great CEO, and I will probably end up putting my money where my mouth is – to see that occur.

David S. Williams, Chairman & CEO, Merkle Inc.

Patrick has been an invaluable partner for DIRECTV over the past 15 years. His leadership has been instrumental in helping us launch and build our Direct Sales business. I’d highly recommend him to any company looking to grow revenue through a data-driven, analytically-led solutions.

Brad Bentley, Executive Vice President & Chief Marketing Officer of
Entertainment & Internet Services, AT&T Inc.

Patrick is one of the most respected business leaders I have worked with. His ability to attract, motivate, and retain the best people in the industry is simply amazing. His drive and passion for growth is contagious. I would love to have an opportunity to work with or work for Patrick again.

Zhengda Shen, Executive Vice President of Quantitative Marketing &
President of Merkle APAC, Merkle Inc.

Lifetime Achievement Award


Pictured from the left: Zhengda Shen, Tim Berry, Dave Paulus, Patrick Hennessy, David Williams, and Craig Dempster

In April, Merkle held its Annual Awards Ceremony, recognizing the achievements of its top performing employees. I was honored to receive Merkle’s Lifetime Achievement Award. I want to thank my colleagues David Williams, Tim Berry, Zhengda Shen, Dave Paulus, and Craig Dempster for sharing their inspiring thoughts during the ceremony about our relationship and my career at Merkle. Their sentiments captured the great respect Merkle has for its people, which has certainly been a huge plus as they have built a great business at Merkle.

Contact Us Today

Patrick Hennessy

Managing Director, Founder;
CEO & President, C2G Partners

8115 Maple Lawn Boulevard, Suite 350
Fulton, MD 20759